Nature's Variety Kibble Chicken & Rice for Dogs, uses meat as the first ingredient in each formula. Meat and organs make up nearly 40% of the ingredients in each production batch of Nature's Variety. Most dry, kibble diets are 25 to 30% meat or meat and bone products with some formulations even containing less than 10% or even no meat products. Formulated to meet the needs of all life stages. All dry enrobed with heat sensitive ingredients such as probiotics, prebiotics, and enzymes that are present in raw foods but destroyed through heat processing. Enzymes aid in better digestion, probiotics play a big part to insure a healthy immune system, and prebiotics help in growth and population of probiotics in the digestive tract. Our kibble provides an organic source of over 50 trace minerals. A colloidal silicate called montmorillonite supplies important trace minerals. Many pet owners insist that the supplementation of these colloidal silicate minerals have helped produce better coats, weight gain, increase in milk production, better conception, and overall better health. Nature's Variety Prairie Brand Dry Kibble Diets are designed to be rotated freely for variety and optimal nutrition. Nature's Variety Prairie Brand Kibble Diets are coated with Bio-Coating (TM): a blend of freeze dried USDA raw chicken, beef or lamb along with liver and freeze dried Norwegian Salmon Oil. This coating greatly increases enzymes, unaltered bio-available amino acids, essential fatty acids, vitamins and minerals that may otherwise be degraded during the processing necessary to produce kibble diets.