Dirty Dog Concentrated Shampoo™ contains 3 X’s more active cleansing ingredients than competing brands. Cleans and deodorizes the dirtiest and smelliest pets. Unique Veterinary Formula® DirtRepel™ formula utilizes ionic technology to keep pet’s coat clean longer in addition to a pleasing green apple and white tea scent with fragrance extenders. Enriched with wheat protein, shea oil, aloe vera and vitamin E to moisturize skin and conditions coat. Will not strip natural coat and skin oils.